Michel Ibañez

Michel Ibañez is the Jefe de Programática y Data at América Televisión, a prominent television network in Peru. He has extensive experience in the advertising industry, having worked in this field since 2005. Michel holds an engineering degree and an MBA, along with postgraduate qualifications in Technology Management and Marketing. His expertise lies in programmatic advertising and data analytics, which are crucial for optimizing media buying and enhancing audience targeting strategies.1

In his role at América Televisión, he is responsible for leading initiatives that leverage data to improve advertising effectiveness and drive business growth.1