Michel Chevalier

Michel Chevalier is a prominent figure in the luxury fragrance industry, currently serving as the President of Parfums Dusita, a niche perfume house based in Paris. He has an extensive background in luxury brand management and retailing, having previously held significant roles such as Executive Vice President at Bluebell Asia and General Manager at Paco Rabanne Perfumes.13 Chevalier is also recognized for his academic contributions, teaching Luxury Management at prestigious institutions like HEC Paris and Università Cattolica di Milano.35

Background and Career

• Education: Chevalier holds an undergraduate degree from HEC, an MBA, and a DBA from Harvard University, specializing in marketing and retailing.1
• Early Career: He began his career as a consultant at the Boston Consulting Group in 1970 and later worked with S.C. Johnson, where he became General Director in Venezuela.1
• Luxury Brand Expertise: His career includes leadership positions across various luxury brands, emphasizing innovation and strategic growth within the industry. He has been instrumental in adapting brands to meet evolving market demands.13

Role at Parfums Dusita

Under Chevalier's leadership, Parfums Dusita has gained recognition for its unique fragrances that blend artistry with high-quality ingredients. The brand was founded by Pissara Umavijani in 2016 and is known for its commitment to ethical sourcing and cruelty-free practices.24 Chevalier's vision emphasizes the importance of innovation in maintaining relevance within the competitive luxury market.

Publications

Chevalier is also a co-author of several influential texts on luxury brand management, including Luxury Brand Management in Digital and Sustainable Times, which explores contemporary trends and challenges in the luxury sector.3

In summary, Michel Chevalier's extensive experience in luxury management, combined with his academic involvement, positions him as a key player in shaping the future of niche perfumery through Parfums Dusita.