Michel Alsemgeest

Michel Alsemgeest is a seasoned executive with extensive experience in digital transformation and IT leadership in the mobility industry. He has held several key positions throughout his career:

1. Digital Transformation Officer (DTO) at BetterBe (as of October 2024).2
2. Chief Digital and Information Officer (CDIO) at LeasePlan Corporation N.V. (until at least November 2022).6
3. Head of combined Digital and IT departments at LeasePlan (announced in May 2019).5

During his tenure at LeasePlan, Alsemgeest led significant digital initiatives:

• Implemented a digital journey to transform LeasePlan into a fully digital, sustainable mobility provider.4
• Oversaw the launch of ML Alex, an AI-powered machine learning robot for automating maintenance approvals.7
• Played a key role in shaping product-led growth through experimentation, analytics, and research.8

In October 2023, Alsemgeest announced the launch of Ayvens, a new global mobility brand, indicating his involvement in major rebranding efforts.3

Alsemgeest is based in Amsterdam, Noord-Holland, Netherlands, and has over 8,000 followers on LinkedIn.1