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Mícheál Nagle
Head of Social at BetMGM
Micheal Nagle is a commercially minded Senior Marketer renowned for his expertise in brand strategy, content creation, ideation, and social media.
During his time at Paddy Power, he played a pivotal role in transforming the brand into a leading marketing entity in the UK & Ireland over the past decade.
Starting as a one-man social team, he shaped the brand's tone of voice and content offering and successfully built a highly skilled team from the ground up, propelling Paddy Power to its current status as a social media powerhouse.
His contributions at PPB earned him recognition as one of the top ten most influential figures in the gambling industry.
At PPB, Micheal led social media marketing and digital content campaigns, overseeing content creation and management on platforms like Twitter, Facebook, Instagram, and Snapchat.
He was instrumental in various marketing campaigns, such as the Rhodri Giggs loyalty campaign, Paddy's Boat Party during the 2018 World Cup, and the Mayweather vs. McGregor event in 2017, among others.
His specialties include brand strategy, managing creative teams, copywriting, ideation, brand building, storytelling, social media and campaign strategy, content creation, and team building.
Micheal Nagle holds a degree in MBs, International Entrepreneurship Management from the University of Limerick, and a BA in English and History from University College Cork.
He has held key positions in reputable organizations, including Head of Social at BetMGM, Marketing Consultant at Self, and various roles at Paddy Power Betfair and Future Green Media.