Suggestions
Michalina Seekamp
Creative Effectiveness Lead Germany / Unskippable Labs (Rotation) at Google
Dr. Michalina Seekamp is a seasoned professional with extensive experience in the digital media and technology industry, currently serving as the Head of YouTube Content & Creator Sales at Google.1 Her career at Google spans over a decade, during which she has held various leadership positions focused on video sales, research, and sales enablement.
Career Highlights
Current Role:: As of November 2024, Dr. Seekamp is the Video Sales Lead at Google, a position she has held since April 2023.1 In this role, she likely oversees strategies for YouTube content monetization and works closely with creators and advertisers.
Previous Positions at Google::
- Head of Research, Creative Works (September 2022 - March 2023)
- Video Sales & Lead Generation Lead (October 2016 - October 2022)
- Creative Effectiveness Lead Germany / Unskippable Labs (April 2020 - December 2020)
- Sales Enablement Manager DACH & CEE (July 2013 - September 2016)
- Sales Enablement & Solutions Manager DE (October 2010 - June 2013)
Expertise and Achievements
Dr. Seekamp has demonstrated expertise in:
-
YouTube Business Growth: She successfully developed YouTube's business growth and product solutions adoption across various industries.1
-
Creative Effectiveness: She established leadership in creative effectiveness, influencing how clients create ad content and impacting revenue for Google's global clients.1
-
Sales Enablement: Dr. Seekamp founded client enablement initiatives and designed sales skill development programs for hundreds of Googlers.1
-
Innovation: Her work has been recognized internally at Google, receiving an Innovation award from Google's Senior EMEA management team.1
Education and Languages
- Dr. Seekamp holds a Ph.D. from Freie Universität Berlin, where she completed her dissertation on the inertia of German music companies during technological change.1
- She is multilingual, with native proficiency in German, full professional proficiency in English, and professional working proficiency in French.1
Industry Influence
Dr. Seekamp is active in sharing insights about YouTube and digital marketing trends. She regularly posts about:
- YouTube ad performance and best practices2
- Updates on YouTube Shorts and creator content35
- The growing influence of creators in marketing4
Her expertise and leadership in the YouTube ecosystem make her a valuable resource for understanding trends in video content, creator economics, and digital advertising strategies.
