Michaela Drapes

Michaela Drapes is the Director of Strategy and Consulting at Made Media, a global digital agency that specializes in delivering innovative solutions for the arts and culture sector.12

Career at Made Media

Michaela joined Made Media in 2021 as the Head of Strategy.3 In June 2024, she was promoted to her current role as Director of Strategy and Consulting, where she oversees all discovery and consulting projects, as well as leads Made's product strategy.1

Professional Background

Prior to joining Made Media, Michaela spent nearly a decade at the New York City Ballet, where she led digital activities for 9 years.16 Her extensive experience includes digital content management, social media, and digital marketing.4

Education and Early Career

Michaela holds a degree from Maastricht University.4 Earlier in her career, she worked as a digital editor-in-chief for the consulting firm Booz & Co. and had a stint at Hoover's, a business information publisher.3

Current Responsibilities

In her role at Made Media, Michaela is part of the leadership team driving the company's growth and evolution. She contributes her expertise to help cultural organizations thrive in the digital-first world.1 Michaela is also known for her insights into e-commerce strategies for arts organizations, as evidenced by her appearances on industry podcasts.5

Michaela Drapes' LinkedIn username is indeed michaeladrapes, as mentioned in the query.4