Michael Wong

Michael Wong is a strategic and results-driven digital marketing professional with 8 years of specialized experience in Paid Search marketing across various industries like retail, technology, healthcare, education, and quick serve restaurants.

Throughout his career, Michael has excelled in developing and implementing PPC strategies that drive e-commerce sales, customer acquisition, and brand engagement objectives for notable brands such as General Electric, Tiffany & Co., Xerox, KFC, and Sylvan Learning.

His expertise spans SEM/PPC Search Engine Marketing, client partnership management, SEM education, and leading high-performing teams to achieve client business goals.

Michael is skilled in 3rd party tracking and analytics integration using tools like Kenshoo and Omniture, as well as rules-based and model-based bid management, web analytics, and new business onboarding.

He holds a Bachelor of Science (BS) degree in International Business from New York Institute of Technology and has held key positions like Search Director, Search Manager, Associate Search Manager, and Search Specialist at MEC, a role where he also worked as an Inventory Data Analyst.