Michael Weissman

Michael Weissman, Managing Director / President at Fresh Perspectives

Michael Weissman is the Managing Director and President of Fresh Perspectives, a San Francisco Bay Area consulting firm he founded in 1998.12 With over 35 years of experience in marketing, management, and executive roles, Weissman brings a broad range of expertise to his engagements.1

Key Highlights

• Invented a new way to promote products on ecommerce sites that helped over 100 world-class brands better connect with shoppers. Granted 8 U.S. patents for these marketing innovations.1

• Helped companies like Amazon, Apple, and Adobe grow more quickly by answering key strategic questions. Repositioned and rebranded over 100 smaller companies.1

• Delivered over $1B in revenue growth while leading product line teams and growing market share in 18 different product categories.1

• Received over 30 awards for marketing, branding and products across six different agencies and four different companies.1

• Published author of the book "The Paradox of Excellence", featured in Harvard Business Review and Fast Company.13

• Served as Chief Marketing Officer (CMO) equivalent at four companies, including two public and two private.1

Education and Experience

• MBA from University of California, Irvine1
• BS in Business Administration from Babson College1
• Senior Product Manager at Canon Computer Systems and Toshiba in the 1990s1
• CEO of SYNQY Corporation from 2012-20221
• Documentary Filmmaker for "The True Gift of Bob Weissman" in 2016-20181

Michael Weissman can be contacted at mw@freshperspectives.net or michael@freshperspectives.solutions.45