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Michael Von Kleef
Experienced Marketing Leader - with strengths in Demand Gen, Product Marketing & Customer Success Marketing
Michael Von Kleef is a seasoned professional in the software sales and marketing industry with over 20 years of international experience.
He has a proven track record in marketing process improvement, demand generation, product marketing, and audience marketing.
Currently, at Microsoft, Michael is spearheading the development of a new relationship marketing capability in the WW Cloud and Enterprise group, focusing on enhancing customer experiences for better onboarding, usage, and long-term retention.
During his tenure as EVP of Marketing at Convercent, he successfully revitalized an underperforming marketing organization by prioritizing lead quality, resulting in a remarkable 200% growth in marketing pipeline.
Michael's expertise spans various areas in B2B marketing, including product and GTM strategy, team leadership, enterprise technology, digital demand marketing, web analytics, and SEO/SEM performance.
His skill set also includes marketing performance analysis, product marketing, audience marketing, alliances marketing, as well as PR and analyst relations.
Michael Von Kleef holds a Masters degree from Charles Sturt University.
His professional journey includes roles such as Director of Marketing, Executive Vice President of Marketing, Senior Director of Product Marketing and Alliances, among others, with reputable companies like Microsoft, Convercent, Verahq, and Appsense.
