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Michael Tich
VP of Growth @ Homeroom YCW22; X-Airbnb, FB
Professional Background
Michael Tich is an accomplished marketing leader with a proven track record in driving innovation in marketing analytics and leveraging data science to optimize business growth. With extensive experience in leading high-performance teams, Michael has made significant contributions across various organizations, developing strategies that blend marketing expertise with analytical rigor. His career trajectory highlights key roles in influential companies where he harnessed the power of data to enhance marketing effectiveness and boost consumer engagement.
Michael began his career as a Sr. Marketing Data Strategist at Zynga, where he played a crucial role in headlining marketing analytics strategies that informed decision-making and drove marketing initiatives. Following that, he served as the Growth Marketing Data Lead at Google, leading data-driven strategies for Google Express in collaboration with Raybeam, Inc. His tenure at Google not only honed his analytical skills but also positioned him at the frontier of marketing technology.
Michael's next significant chapter was at iCracked Inc., where he led the Digital Marketing and Marketing Analytics initiatives. His innovative approach in this role solidified his reputation as a thought leader in digital marketing, enabling the organization to reach new audiences through sophisticated marketing analytics practices.
Further leveraging his expertise, Michael took on the role of Host Paid Growth Team Lead (DS/PM) at Airbnb. This experience allowed him to explore the intersection between data science and product management in the fast-evolving landscape of travel and hospitality. His insights and leadership in crafting data-driven marketing initiatives made a notable impact on Airbnb's growth in highly competitive markets.
Additionally, Michael's prestigious role as a Marketing Science Partner in Gaming at Facebook provided him the platform to influence marketing strategies for one of the biggest names in technology. At Facebook, he brought data science to the forefront of the marketing landscape, leading campaigns that were informed by sophisticated analytics and insights derived from user data.
Most recently, he served as the Vice President of Growth at HomeRoom, where Michael's strategic vision enabled the company to scale effectively in a dynamic market environment. His leadership in this role represents the culmination of years of refining his approach to marketing and analytics, setting the stage for ongoing success in the tech-driven marketplace.
His entrepreneurial spirit is exemplified through his work as an Independent Consultant and CEO of Exuper LLC. In this capacity, Michael has enabled various organizations to unlock their growth potential through targeted marketing strategies and data-driven decision-making.
Education and Achievements
Michael Tich's academic background is as impressive as his professional journey. He holds a Master of Engineering (MEng) in Systems Engineering from Cornell University, where he also received his Bachelor of Science degree in Operations Research and Industrial Engineering. This robust foundation in engineering and operations research provides him with a distinct perspective on tackling complex marketing challenges through data-centric approaches. His education at Cornell, a prestigious Ivy League institution, laid the groundwork for his analytical mindset and innovative thinking.
Before his academic pursuits at Cornell, Michael attended Loyola Blakefield High School, where he began to develop the critical thinking skills essential for success in engineering and data analysis. He also bolstered his entrepreneurial knowledge through participation in Y Combinator, an influential startup accelerator known for nurturing some of the most groundbreaking ideas in the tech world.
Michael's achievements have been recognized widely, with features in esteemed publications such as Forbes, which spotlight thought leaders in marketing and analytics. His contributions to the field have made him a prominent figure among peers and a respected voice in industry discussions.
Notable Contributions
Throughout his career, Michael has made numerous notable contributions to the marketing analytics landscape. His ability to drive data-driven marketing strategies is compounded by his understanding of technology, consumer behavior, and market trends. He has successfully led teams to integrate data science into marketing practices, enabling organizations to make informed decisions and achieve substantial growth.
As a speaker and thought leader, Michael has shared insights on a range of topics, including the application of data analytics in marketing, the evolving digital landscape, and harnessing technology for business transformation. His thought leadership not only reflects his expertise but also his commitment to advancing marketing practices through innovative analytics and strategic thinking. Michael continues to inspire future marketing professionals with his dedication to leveraging data for optimal business outcomes.
tags':['Marketing Leader','Marketing Analytics','Data Science','Growth Marketing','Digital Marketing','Marketing Strategy','Engineering Education','Forbes Featured','Tech Industry Leader','Analytics Expert','Cornell University Graduate','Airbnb Marketing','Google Marketing','Facebook Marketing','Zynga Marketing'],
questions
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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