Michael Sundén

Michael Sundén is a highly accomplished professional with a diverse background in brand strategy, marketing, and corporate branding.

He holds a Bachelor's degree from Stockholm University and has also studied at Örebro University, showcasing his commitment to education and personal growth.

With an extensive career at IBM, Michael has held key roles such as Senior Brand Strategist, Strategic Programs Leader for Watson and Cloud Platform, and Digital Marketing Leader within the Global Business Services division.

His tenure at IBM also includes positions like Strategy Lead for the Marketing Innovation Group, demonstrating his strategic acumen and leadership capabilities.

Prior to IBM, Michael gained valuable experience at renowned firms like VSA Partners, LIPMAN, Landor Associates, and Brandimage (formerly Desgrippes Gobé), where he honed his skills in brand strategy and marketing.

His earlier roles as a Branding/Marketing Consultant, Director of Marketing, Program Director for Corporate Branding, and Brand Strategist at various organizations further underscore his expertise in this field.

Michael's professional journey also includes stints as a Product Manager at Fujifilm, an Account Executive at Chadwick Communications, and a Marketing Coordinator at CDI Engineering Services, showcasing his versatility in different roles and industries.