Michael Straathof

Commercial Director & Co-founder at 100%EMAIL & 100%driven

Michael Straathof is a passionate and dedicated Email & Data Driven Marketing specialist with a strong focus on creating value in CRM and Marketing Automation.

His approach involves leveraging the best knowledge and expertise in the industry to deliver tangible results for clients, emphasizing the importance of Data Driven contact strategies and personalized customer interactions.

With a wealth of experience in Digital Marketing, Customer Journey Management, CRM, Marketing Automation, Email Marketing, Lifecycle Management, Customer Contact Planning, Event Driven Marketing, Interactive Marketing Communication, and eBusiness/eCommerce, Michael excels in optimizing marketing strategies for maximum impact.

His educational background includes studies at VCL, Post HBO CRM at Beeckestijn Business School, SRM, and HEAO CE at De Haagse Hogeschool / The Hague University of Applied Sciences.

Michael Straathof has held key positions in various organizations, such as Commercial Director & co-founder at 100%EMAIL, Co-Founder at 100%driven, Director Email Insider Summit Europe at Mediapost, CRM Program Lead at Sanoma NL, Marketing Automation Consultant at Accenture, CRM & Marketing Intelligence Program Manager at TUI, and more, showcasing his diverse expertise and leadership in the marketing industry.