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Michael Snow
Co-Founder at Canyons
Michael Snow, also known as Frosti Fresh, is a globally renowned freerunner, television presenter, and versatile artist.
With a career spanning over two decades, he made history as the first sponsored American professional in freerunning and currently owns one of the largest brands in the sport.
Apart from his freerunning achievements, Frosti's interests extend to motivational speaking, consulting, and design, where he infuses his unmatched passion and energy.
His artistic endeavors have been recognized and showcased at prestigious venues like the HAMMER Museum in LA, with features in prominent publications such as Esquire, Men's Journal, and Hypebeast.
Frosti has collaborated with renowned brands like Nike, Sony, and Save The Children, bringing his distinctive perspective and dynamic presence to a diverse range of projects.
His engaging persona was evident as the youngest contestant ever on CBS's Survivor, reflecting his commitment and drive to excel in various domains.
He pursued his education at Columbia College Chicago and has been associated with respected organizations like Red Bull, Canyons, Tempest Freerunning, and Ubisoft in various capacities such as commentator, co-founder, owner, and chief officer.
Frosti's previous roles include being a creative director at Clark & Madison, a marketing director at American Parkour, and a pivotal figure as a master of ceremonies and pro team athlete at Tempest Freerunning.