Michael Smith

Michael Smith is a marketing professional with a vast experience across emerging and large brands. Smith holds a BA in Psychology from Yale University and an MBA in Marketing from NYU Stern School of Business. He believes in the power of marketing to create sustainable competitive advantage for consumer brands through innovative product differentiation, consumer-centric thinking, and powerful brand storytelling that allows him to create impressive brands and efficient teams. His previous positions include Chief Marketing Officer at The Lemon Perfect Company, Head of Marketing Communication for PepsiCo Water+ Portfolio and Pepsi TM, Head of Digital Strategy, Senior Director of Marketing Communication, Marketing Director, and Senior Marketing Manager at Gatorade, Marketing Associate Manager at PepsiCo, Senior Strategist at The Media Kitchen, Media Planner at MediaVest, and Media Supervisor at Wieden & Kennedy.