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Michael Skidmore
VP of Design and Merchandising at Sobyni
Professional Background
Michael Skidmore is a seasoned executive in the fashion industry, currently serving as the Senior Vice President of Merchandising and Buying. With extensive experience spanning over several high-profile brands, he has carved out a niche in both Men's and Women's Apparel, showcasing a unique blend of creativity, strategic vision, and a deep understanding of market dynamics. Michael's robust career has included esteemed positions such as Head Global Merchant for notable names like Barneys New York, Calvin Klein, and Searle Stores. His leadership and innovative approach have continually propelled brands to new heights, enabling them to resonate with consumers across varied demographics.
Throughout his distinguished career, Michael has demonstrated exceptional prowess in product development, excelling in both Designer and Private Label sectors. His ability to curate collections that cater to emerging trends while maintaining timeless appeal has significantly influenced the product strategies of the brands he has represented.
Education and Achievements
Michael's educational foundation is as impressive as his professional background. He began his academic journey at the Fashion Institute of Technology, where he earned an Associate Degree in Merchandising. This comprehensive program provided him with fundamental knowledge and practical experience in the fashion industry, allowing him to understand the intricacies of product merchandising and consumer behavior. Building on this knowledge, he further pursued a Bachelor of Science degree in Mathematics from C.W. Post College, equipping him with analytical skills essential for effective business decision-making and strategic planning.
Michael's educational journey has undoubtedly played a significant role in shaping his professional career, offering insights that blend creativity with analytical rigor.
He has held various leadership roles in several organizations before ascending to his current position. As the Director of Merchandising at Odermark, he pioneered innovative strategies that increased product visibility and profitability. Further progressing in his career, he took the helm as SVP at Barneys New York, which involved the oversight of multi-channel merchandising efforts, aligning brand strategy with consumer demand.
During his tenure as VP of Design and Merchandising at Sobyni, Michael honed his skills in creating cohesive and engaging product assortments that reflect the latest fashion trends while staying true to the brand identity. His impactful leadership has been instrumental in shaping product lines that stood out in competitive markets.
As Vice President at Mind the Chap, he navigated the complete buying and merchandising cycle, enhancing the brand's position in the retail landscape. Additionally, during his time at Central Park West as V.P. of Design/Merchandising for the Men's Collection, he played a pivotal role in revamping the brand’s offerings to better align with customer preferences and market trends.
Michael has consistently elevated his teams and brands by employing strategic methodologies that integrate consumer insights into product development. This proactive approach was further exemplified during his tenure as Senior Vice President and G.M.M. Director of Women's Buying R.T.W. and Accessories at Searle Stores, where he championed initiatives that enhanced the brand’s market share and reinforced customer loyalty.
His accomplishments continue to resonate at Calvin Klein, where he served as Vice President and Director of Buying/Merchandising for both Retail and Wholesale divisions. Michael's keen eye for quality and value has increased the brand’s reputation for excellence, setting a standard for competitors.
Michael's final significant leadership role was at Boo.com, where he served as Senior Vice President and Director of Global Buying/Merchandising for Men's, Women's, and Accessories. His tenure there further solidified his expertise in global fashion markets and e-commerce, paving the way for future innovations in online retail.
Achievements
Over the years, Michael has achieved remarkable success, earning recognition as an influential figure in the fashion merchandising and buying sectors. His wealth of experience has equipped him with the ability to forecast trends accurately, develop compelling product assortments, and lead high-performing teams. Michael's adept understanding of both the creative and business sides of merchandising has garnered awards and accolades, representing his dedication and impact on the industry.
He remains committed to nurturing emerging talent in fashion, participating actively in mentorship programs and industry workshops. This dedication not only fosters innovation within the industry but also promotes professional development, ensuring that the future of fashion continues to thrive.
Michael Skidmore's extensive career reflects a blend of expertise, innovative thinking, and leadership across various facets of fashion merchandising. His journey is marked by significant contributions to the brands he has served, paving the way for enhanced consumer engagement and brand loyalty. As he continues to work at the intersection of creativity and commerce, Michael's contributions to the fashion industry remain invaluable, inspiring colleagues and future generations alike.
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