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Michael Sikand
Co-Founder of Our Future (Acq. Morning Brew) || Forbes 30 Under 30
Michael Sikand is the Senior Director of Emerging Media at Morning Brew, a role he assumed following the acquisition of his company, Our Future Media, by Morning Brew in January 2023. Sikand co-founded Our Future in May 2020 while studying at the University of Michigan, where he initially focused on podcasting before pivoting to short-form video content. Under his leadership, Our Future became a leading source of business content for Gen Z, amassing over 1 billion views and a strong following across platforms like TikTok, Instagram, and YouTube.134
Sikand's work emphasizes creating engaging content that resonates with young audiences, particularly in areas of entrepreneurship, innovation, and technology. His efforts have not only attracted significant viewership but also positioned him as a notable figure in the media landscape, earning him a spot on the Forbes 30 Under 30 list in 2022.123
In his current role at Morning Brew, Sikand continues to expand the Our Future brand, focusing on developing both short-form and long-form video content while also managing a content agency that collaborates with major companies like HubSpot and Dropbox.24 His vision is to build a media empire tailored for Gen Z, leveraging his unique insights into their preferences and behaviors.35
