Michael Shields

Michael Shields is an experienced media executive who currently serves as the General Manager of Advanced Advertising at TripleLift.12 In this role, he spearheads TripleLift's ad product innovations for over-the-top television (OTT).15 Shields joined TripleLift in August 2019, bringing over 20 years of experience in the media industry.46

Prior to joining TripleLift, Shields held significant positions in major media companies:

1. Senior Vice President of Sales Strategy and Business Development at Fox Networks Group12
2. Two tenures at Viacom, where he:
   • Led the development of digital ad products
   • Developed the company's digital advertising strategy12

At TripleLift, Shields focuses on creating a scalable marketplace for brand integrations in television content.12 His responsibilities include:

• Developing technology for seamless brand integration into TV content
• Helping networks and streaming services build scalable businesses from brand integrations
• Working with show creators to find opportunities for brand and product insertions that enhance storytelling12

Shields is known for his expertise in audience-first ad products, integrated ads, new formats, and pricing models.2 His work at TripleLift aims to balance the interests of content creators, programmers, and brands in the television ecosystem.3