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    Michael Shields

    General Manager, Advanced Advertising at TripleLift

    Michael Shields is an experienced media executive who currently serves as the General Manager of Advanced Advertising at TripleLift.12 In this role, he spearheads TripleLift's ad product innovations for over-the-top television (OTT).15 Shields joined TripleLift in August 2019, bringing over 20 years of experience in the media industry.46

    Prior to joining TripleLift, Shields held significant positions in major media companies:

    1. Senior Vice President of Sales Strategy and Business Development at Fox Networks Group12
    2. Two tenures at Viacom, where he:
      • Led the development of digital ad products
      • Developed the company's digital advertising strategy12

    At TripleLift, Shields focuses on creating a scalable marketplace for brand integrations in television content.12 His responsibilities include:

    • Developing technology for seamless brand integration into TV content
    • Helping networks and streaming services build scalable businesses from brand integrations
    • Working with show creators to find opportunities for brand and product insertions that enhance storytelling12

    Shields is known for his expertise in audience-first ad products, integrated ads, new formats, and pricing models.2 His work at TripleLift aims to balance the interests of content creators, programmers, and brands in the television ecosystem.3

    Highlights

    Jun 14 · triplelift.com
    In-Show Ads: The Next Innovation That's Driving CTV Growth
    In-Show Ads: The Next Innovation That's Driving CTV Growth
    Jul 14 · beet.tv
    Native Advertising Has Key Role in Future of Ad-Supported TV
    Native Advertising Has Key Role in Future of Ad-Supported TV
    Aug 27 · triplelift.com
    TripleLift Names TV Advertising Executive Michael Shields General ...
    TripleLift Names TV Advertising Executive Michael Shields General ...
    Aug 27 · globenewswire.com
    TripleLift Names Michael Shields General Manager of
    TripleLift Hires Top Fox Sales Exec Michael Shields - Business Insider
    TripleLift Hires Top Fox Sales Exec Michael Shields - Business Insider

    Related Questions

    What are Michael Shields' key achievements at TripleLift?
    How has Michael Shields' experience at Fox Networks Group influenced his role at TripleLift?
    What are the main challenges Michael Shields faces in advanced advertising for OTT?
    How does TripleLift's approach to brand integrations differ from traditional TV ads?
    What innovations is Michael Shields leading at TripleLift for over-the-top television?
    Michael Shields
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    Location

    Greater Los Angeles Area