Michael Shapiro

Experienced Marketing Leader & Strategist

Michael Shapiro is an experienced marketing leader and strategist with a unique background in critical thinking and data-driven marketing. He holds a Ph.D. in history and has over twenty years of marketing experience.1

Professional Background

Key Professional Highlights::

Director of Omnichannel Marketing Activation at Verizon from August 2019 to September 20221
Led a team of 18 developing marketing strategies across direct response, retail, and digital tactics1
Managed multiple agency relationships and led Real Time Marketing initiatives1

Notable Achievements at Verizon

Developed 10+ television spots with budgets ranging from $250,000 - $1,400,0001
Worked on digital and social segmentation and brand guidelines1
Partnered with major brands like HBO, Showtime, Netflix, Samsung, Google, and Amazon1
Managed the launch of Fios Gigabit Connection1

Additional Professional Experience

Co-Founder/Business & Marketing Manager at James Anthony Apparel (October 2007 - December 2014)1
Has experience working with Fortune 500 CPG, retail, entertainment, and telecommunications brands1

Michael Shapiro brings a comprehensive approach to marketing, drawing on his academic background to solve complex problems and communicate effectively.1