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Michael Schreder
Director of Digital Marketing at Mom+Pop Music
Professional Background
Michael Schreder is a dynamic professional in the music business, with a prolific background in digital marketing and trade marketing across various reputable organizations within the industry. His current role as the Director of Digital Marketing at Mom+Pop Music has allowed him to leverage his expertise to build and promote innovative marketing strategies that resonate with diverse audiences. With a solid foundation in music marketing, Michael focuses on enhancing brand visibility and engagement in a rapidly evolving digital landscape.
Prior to his current position, Michael developed significant expertise as a Trade Marketing Specialist at Believe, where he adeptly managed marketing initiatives in the US market. His work at Believe also included a tenure as Trade Marketing Manager, showcasing his ability to adapt and excel in different marketing roles within the company. Michael's earlier experiences as an intern at high-profile organizations such as Sony Music Entertainment and Warner Bros. Records provided him with invaluable insights into the inner workings of the music industry and the essentials of effective marketing strategies.
Education and Achievements
Michael's foundational knowledge in the music business stems from his studies at New York University, an institution renowned for its cutting-edge programs and connections to the industry. His time at NYU not only equipped him with the necessary skills to thrive in a competitive environment but also allowed him to build a strong network of industry professionals. During his academic career, Michael served as a Student Editor and Social Media Manager, honing his abilities in content creation and engagement through various digital platforms. This early involvement in social media management laid the groundwork for his future success in digital marketing.
In addition to his academic journey, Michael has held several significant positions, showcasing his versatility across the music business landscape. As a founder of Oblivious Pop, he demonstrated his entrepreneurial spirit, creating a platform dedicated to celebrating and promoting new music. Michael's diverse set of internships at organizations like Glassnote Entertainment Group and 300 Entertainment provided him with a well-rounded understanding of different facets of the industry, from artist management to marketing campaigns.
Notable Achievements
Michael has consistently demonstrated a commitment to excellence throughout his career, embracing every opportunity for growth and learning. His strategic mindset and dedication to the music industry have contributed to successful marketing campaigns that have increased audience engagement and sales for various artists under the Mom+Pop Music label. His experience as a College Marketing Representative at The Orchard further underscores his effectiveness as a bridge between brands and their target audiences, particularly in collegiate environments.
Michael's contributions extend beyond marketing roles; his internship at SONGS Music Publishing and Music Xray have provided him unique perspectives on music publishing and data-driven marketing strategies. These experiences have enriched his understanding of the music ecosystem and equipped him with the tools to navigate its complexities.
With a career dedicated to enhancing the reach of music and fostering connections between artists and listeners, Michael Schreder exemplifies the qualities of a forward-thinking professional in the music business. His journey showcases a blend of education, hands-on experience, and a passion for music marketing, making him a leader in his field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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