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Michael Schlueter
Vice President Marketing Tech, Data & Analytics at Springer Nature Group
Michael Schlüter is the Vice President of Marketing Technology, Data & Analytics at Springer Nature Group, a prominent global publisher in research, education, health, and professional sectors. He has been in this role since June 2021 and is based in the Berlin Metropolitan Area. Springer Nature Group employs nearly 10,000 people and publishes over 410,000 research papers and 13,000 books annually, with around 2.9 billion downloads each year.13
Professional Background
Michael Schlüter has over 15 years of experience in areas such as data-driven business models, product management, corporate innovation, strategy development, and programmatic advertising. His career includes significant roles such as:
- Vice President of Product & Platform Partnerships at Adsquare (2019-2021)
- Global Director of Innovation at GfK (2016-2018)
- Various positions at GfK focusing on innovation and strategy.13
Expertise
His expertise encompasses:
- Data & Analytics
- Digital Transformation
- Market and Media Research
- Corporate Strategy Development
Schlüter is also involved in the advisory boards of organizations such as Adsquare and ENVOY, reflecting his influence in the marketing technology landscape.34
LinkedIn Presence
On LinkedIn, he shares insights about his work and industry developments, maintaining a professional network of over 500 contacts.25 His profile highlights his commitment to advancing marketing technology and analytics within the publishing industry.
