Michael Schetzel

Michael Schetzel is a seasoned sales and marketing professional with a strong background in leading successful ticket sales teams for prestigious sports organizations like Madison Square Garden, Boston Red Sox, and Real Salt Lake.

With a track record of increasing ticket sales year over year by leveraging expertise in premium, hospitality, season, group, and individual sales, Michael has a proven ability to drive revenue growth.

Michael's educational background includes a BA in Political Science & Spanish from Brigham Young University, an MS in Sports Management from Georgia Southern University, and studies at Deerfield Academy.

Having served in key roles such as Chief Business Officer at FC Tulsa, Vice President of Ticketing at Nashville Soccer Club, and Director of Sales & Marketing at Madison Square Garden, Michael brings a wealth of experience to the sports industry.

He excels in developing strategic marketing plans that boost sales and enhance brand visibility through a mix of media, promotions, ticket sales, and sponsorship activation.

Michael's proficiency extends to managing electronic ticket systems like Ticketmaster Archtics and Veritix Flash Seats, enabling him to optimize online sales launches and enhance customer experiences.

Known for his ability to analyze data and sales trends effectively, Michael leverages CRM tools to make informed marketing and pricing decisions in real time, showcasing his dedication to driving sales growth.

With a commitment to continuous learning and staying updated on the latest ticketing technologies and industry best practices, Michael ensures his teams are equipped with the most effective strategies to succeed.

Fluent in Spanish, Michael brings an international perspective to his work, having studied and resided in South America, adding a valuable asset to his skill set in the sports business arena.