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Michael Ruckman
President at Senteo
Michael Ruckman is the President and CEO of Senteo, a consultancy specializing in customer-centric business transformation. He has held this position since October 2005, leading Senteo in its mission to enhance customer experiences across various industries, particularly in banking and retail. Under his leadership, the company has developed methodologies that focus on relationship management and customer loyalty, drawing from his extensive experience in business transformation over the past 25 years.124
Professional Background
Ruckman's career includes significant roles beyond Senteo:
- Guest Professor at the Stockholm School of Economics since October 2020, where he teaches modules on leadership and customer experience.13
- Member of the Board of Directors at Andson since 2013, contributing to educational initiatives.13
- Previous positions include Chief Transformation Officer at Alfa-Bank and various roles at PwC and other financial institutions.14
Education
He holds a Bachelor of Science in Business Management from Western Governors University and has studied Human Biology at the University of San Francisco.13
Languages
Ruckman is multilingual, fluent in English, Spanish, and Russian, which aids his international consulting work across more than 30 countries.13
Contributions and Expertise
Ruckman is recognized for his expertise in:
- Customer experience design
- Digital transformation
- Business model innovation
He is also an active speaker at industry events and has taught courses on customer experience management and transformation strategies.45