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Michael Robison
Senior Director, Programmatic
Michael Robison is a skilled communicator and team leader with a talent for inspiring and guiding teams towards success.
He excels in creating synergy between business, teams, and partners to achieve strategic goals in complex environments.
With a strong passion for data analysis, consumer insights, and market competitiveness, Michael strategically develops effective marketing strategies for his clients.
As a digital marketing expert, Michael has extensive experience in designing, managing, and optimizing Programmatic campaigns in various industries including Automotive, CPG, Insurance, Pharmaceutical, and Retail.
His specialties lie in implementing and optimizing campaigns across major DSPs such as DV360, Xander, The Trade Desk, and others, while collaborating with key partners like Chango, Dstillery, and Teads.
Michael's previous account management portfolio includes reputable companies like AT&T, InBev (Anheuser Busch products), Carnival Cruise Lines, and Bayer Animal Health among others.
He also holds certifications in Google Adwords, Microsoft Adcenter account management, DART, and Kenshoo to further enhance his skills.
His educational background includes studies at Okemos High School and a BSE in Industrial & Operations Engineering from the University of Michigan.
Currently, Michael serves as the Senior Director of Programmatic at Digital Matter.
