Michael Richardson

Michael Richardson is the Global Head of Product at Samsung Ads, a position he has held since November 2021.1 In this role, he leads a 60-person+ global product organization, which includes Product Management, Product UX and Design, and Product Analytics.1 Richardson's team is responsible for building products that provide clients access to the Samsung advertising ecosystem, including the Samsung DSP, SSP, DMP, audience capabilities, and Samsung ad products.1

Prior to joining Samsung Ads, Richardson held several notable positions in the tech and advertising industries:

1. VP of Product at Routable (August 2021 - November 2021)1
2. Head of Product at Routable (November 2020 - August 2021)1
3. Vice President of Product Management at Xandr (November 2018 - November 2020)1
4. Cofounder, chairperson, and board member of Prebid.org (September 2017 - November 2020)1
5. Senior Director of Product Line Management at AppNexus (March 2017 - November 2018)1
6. Cofounder of Urban Airship (May 2009 - July 2016)1

Richardson is known for his expertise in connected TV (CTV) and digital advertising. He emphasizes Samsung Ads' ability to leverage data from various Samsung devices to provide a comprehensive view of household behavior, which helps in creating more targeted and effective advertising strategies.23