Michael Reeder

Michael Reeder is a seasoned professional with a rich background in communication strategies, brand development, and creative leadership.

With a strong foundation in marketing from the UW Foster School of Business, Michael has held key roles at renowned companies, including Amazon, Edelman, Starbucks, Wunderman Thompson, Razorfish, and DDB.

His expertise ranges from directing global brand narratives, trust-building efforts, and strategic planning to leading dynamic teams in executing cross-channel campaigns and optimizing digital marketing strategies.

Michael's impressive portfolio includes working with industry giants such as Nike, Levi's, Microsoft, and Nestle, showcasing his versatility and strategic acumen.

As the Founder of Smiling Lions, Michael Reeder is known for leveraging creativity and technology to redefine brand-customer relationships through optimism and empathy, setting a new standard in communication strategies.

In his various executive roles, Michael Reeder has demonstrated a knack for driving brand strategies, elevating brand perception, and spearheading innovative initiatives that have left a lasting impact on the industry.

Notable achievements include leading Alexa's trust-building efforts at Amazon, optimizing Starbucks Rewards activations at Starbucks, and co-launching a significant media network at Razorfish, acquired by Microsoft.

Michael's leadership roles, diverse skill set, and strategic vision have been instrumental in shaping brand narratives, enhancing brand communication strategies, and driving impactful campaigns that resonate with global audiences.

Through his involvement in organizations like Helpline House and Edmonds College, Michael has also shown a commitment to giving back to the community and contributing to meaningful causes, further solidifying his reputation as a well-rounded professional.

Michael Reeder's journey from studying marketing to founding Smiling Lions and holding key leadership positions at major corporations reflects his unwavering dedication to innovation, creativity, and excellence in the field of communication and brand strategy.