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Michael Rafla
Senior Product Owner, Digital Sales Transformation at Westpac
Michael Rafla is a seasoned Digital Product Owner known for his passion and extensive experience in leveraging technology to enhance customer experience.
His skill set includes proficiency in analytics, sales, product management, design, UX, and project delivery methodologies such as waterfall, agile, and SCRUM, as well as adeptness in people leadership.
With a keen understanding of digital trends and consumer preferences, Michael excels in identifying valuable opportunities amidst the noise, driving significant business growth and transformation.
His career highlights feature successful leadership in various projects aimed at digital transformation, value-chain optimization, process enhancement, and customer behavior migration across digital sales, service, and marketing domains.
Michael Rafla pursued his education in Commerce and Marketing at the University of Wollongong and also attended St. Mark's Coptic Orthodox College.
He has held key positions in renowned organizations such as Westpac, RAMS, and St.George Bank, where he served in roles like Senior Product Owner for Digital Sales Transformation, Senior Manager for Digital, Manager for UX & Digital Banking, and Portfolio Manager for Credit Cards, among others.
