Michael Potters

Michael Potters is an entrepreneur and business professional who co-founded and served as CEO of Parachute Coffee, a Canadian subscription-based coffee delivery service.12 He started the company in 2015 and led it for about 5 years until its acquisition by LeJeune Brands in December 2020.24

Potters' career highlights include:

1. Co-founding Parachute Coffee, which aimed to deliver fresh, small-batch coffee to subscribers across Canada.13

2. Growing Parachute Coffee over a six-year period, focusing on subscription e-commerce for specialty coffee.4

3. Successfully raising two rounds of capital for Parachute Coffee.2

4. Leading a team of 6 in engineering, design, and sales using agile scrum principles.2

5. Developing the core e-commerce business model and pricing for Parachute Coffee.2

After Parachute Coffee, Potters joined Gorgias, a company providing integrated helpdesk solutions for e-commerce brands.2 At Gorgias, he has held several positions:

• Enterprise Partner Manager (June 2021 - March 2022)
• Strategic Partner Manager - West (March 2022 - October 2022)
• Senior Strategic Partner Manager - Major Markets (October 2022 - Present)2

Potters holds a Bachelor of Arts in Honours Specialization Political Science from Western University (2008-2012) and a Master of Arts in Political Science from the University of Toronto (2012-2013).2

In 2015, Potters was recognized as a Notable Young Entrepreneur by Notable.ca for his work with Parachute Coffee.2