Michael Pierce

Michael Pierce is a disruptive investor and entrepreneur who currently serves as the CEO and Founder of American Gun Owners (AGO).1 With a diverse background in entertainment, private equity, and venture capital, Pierce has pivoted his career to focus on responsible gun ownership initiatives.

Career Highlights

Entertainment Industry: Pierce has a significant history in the film industry. He personally produced and financed several movies, including "The Cooler," "Running Scared," and "Flawless".1 In 2000, he co-founded the talent and literary agency Zero Gravity.1

Investment and Venture Capital: In 2011, Pierce shifted his focus to private equity and venture capital. He co-founded WPSChallenger, a London-based firm that made notable acquisitions including the Virgin Formula 1 racing team.1 In 2014, he established Digital Innovation Ventures in Los Angeles, investing in companies like Thrive Market and Cargomatic.1

American Gun Owners (AGO): Pierce founded AGO in May 2024, positioning it as an all-in-one platform for first-time firearm owners.2 The organization aims to provide comprehensive resources and support to ensure new gun owners feel confident and secure in their firearm ownership.24

Other Initiatives

Prior to AGO, Pierce was involved with the Alliance for Responsible Gun Ownership (ARGO), serving as its CEO.15 ARGO, launched in July 2023, focuses on fostering moderate discussions about firearm ownership in America.5

Education and Background

Pierce's educational background includes studies at Western University and University College London, where he obtained an LL.B. in Law.1 He is based in the United States and is fluent in French.1

Michael Pierce's LinkedIn profile (username: michaelpiercela) reflects his current role as CEO and Founder of American Gun Owners, as well as his extensive experience in various industries.13