Michael Parness

Michael Parness is a seasoned executive with over 25 years of experience in business strategy, growth leadership, and marketing across various industries. He has a strong track record of driving value creation and scaling high-growth consumer product, DTC, and e-commerce companies. Michael has extensive expertise in business model innovation, talent recruitment, and retention, brand marketing, B2B, and B2C performance marketing, M&A, licensing, business development, sales, and product development.

Michael attended both Pratt Institute and Fashion Institute of Technology where he earned degrees in industrial design and toy design, respectively. He also completed a Mini-MBA in strategic marketing from Rutgers Business School.

Throughout his career, Michael has held various executive positions, including CMO at Outward Hound, SVP of global marketing at Diono (Winona PE), director of US Marketing at Groupe SEB, and senior director of product development at Infantino (Liberty PE). Prior to that, he held senior positions at The Bradford Group, Equity Marketing, Hasbro, and Tyco Toys, a Mattel company.

Michael's expertise spans consumer products, DTC, e-commerce, toy, juvenile products, and pet products. He is a proponent of purpose, product, people, and process alignment to create meaningful consumer experiences and drive business growth. He is skilled in mission/vision/value creation with BI OKR/KPI dashboards, strategic roadmaps, organizational design, operational infrastructure, and implementing best-in-class SAAS tech stacks.

Overall, Michael is a well-rounded marketing executive with a diverse range of skills and experiences across various industries. His expertise in driving business growth and maximizing profitability is second to none.