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Michael Panley
Senior Vice President - Group Account Director at McCann
Michael Panley is a highly experienced professional with over twenty-five years of expertise in developing effective brand positions and successful marketing plans. His work has led to compelling communications and strong sales performance for renowned automotive brands like Chevrolet, Jeep, Ram, Ford, and Cadillac. Specializing in Brand Positioning, Brand Portfolio Management, Promotional Strategy and Activation, Customer Relationship Marketing, Emerging Media, Social Marketing, Digital Strategy Development, Analytics, Performance Metrics, and Retail Planning. Michael studied Bachelor of Arts in Communication Arts and Science with a focus on Advertising at Michigan State University. Throughout his career, he has held key positions such as Senior Vice President - Group Account Director at McCann, Managing Director - Detroit at The Richards Group, SVP - Group Account Director at Team Detroit, Senior Vice President, Group Management Supervisor at Campbell-Ewald, Vice President, Account Supervisor at DMB&B, Account Executive - Account Supervisor at Doner, and Account Executive at Ross Roy Advertising.
