Michael Osborne

Michael Osborne is the Chief Executive Officer of Appriss Retail, a company specializing in AI-driven analytics aimed at reducing retail losses and enhancing consumer experiences. He took on the role in March 2023 and has since made significant strides in revitalizing the company, which was facing stagnation and high customer churn at the time of his appointment.123

Background and Career

Education::
Osborne holds a Bachelor’s degree in Electrical and Computer Engineering from Carnegie Mellon University, which he completed in 1998 after attending Phillips Exeter Academy.5

Professional Experience::

• Bazaarvoice: Before joining Appriss Retail, Osborne was a key player at Bazaarvoice, where he started as Vice President of Sales in 2006. He played a crucial role in the company's growth, culminating in its IPO in 2012, where he served as Senior Vice President of Worldwide Sales and Chief Revenue Officer.147
• Wunderkind: Following his tenure at Bazaarvoice, he became President of Wunderkind, overseeing various commercial functions after it acquired SmarterHQ, where he had served as CEO.267

Leadership at Appriss Retail

Under Osborne's leadership, Appriss Retail has experienced a turnaround with strong year-over-year growth. The company now boasts a near-zero customer churn rate and has attracted several leading brands as clients. His management style emphasizes transparency, speed, and adaptability—principles he believes are critical for success in the fast-paced retail environment.13

Osborne is recognized as an industry thought leader and frequently shares insights on retail trends and fraud prevention strategies through various media outlets such as CNBC and Forbes.13 His work at Appriss Retail focuses on leveraging data analytics to help retailers mitigate theft and fraud while improving overall customer satisfaction.46

Personal Insights

Osborne has lived in Austin since 1998 and is known for his approachable leadership style. He values team relationships and believes in balancing authority with approachability. His interests include exploring how data can enhance retail strategies, particularly in loss prevention and customer experience optimization.46