Michael O'Reilly, PCC

Chief Financial Officer at MacPherson's
Summary
Michael O'Reilly is a prominent digital business leader known for driving exceptional performance through strategic goal-setting, partnerships, and sharp focus on execution. He excels in building and nurturing high-impact teams by emphasizing problem identification and the delivery of actionable solutions.
His specialties lie in Digital General Management, Business Strategy, Social/Digital Marketing, Media Optimization, Data Analytics, Omni-Channel Customer Acquisition and Retention, CRM Strategy Development and Execution, Change Management, and People Leadership and Development.
Among his remarkable achievements are orchestrating processes that resulted in a 12-point increase in Net Promoter Score (NPS) and a 17-point surge in functional employee satisfaction during his tenure at Eventbrite. He also successfully oversaw the integration of Athleta into Gap Inc., achieving the merger within budget and retaining 98% of employees.
Michael played a pivotal role in formulating the business strategy that transformed Athleta from a catalog-centric entity to an omni-channel business, ultimately tripling direct-to-consumer revenues in just seven years. Additionally, he spearheaded the development of a thriving B2B business for Choice Hotels, surpassing the original business plan each year for the first three years.
In terms of education, Michael studied BBA in Accounting at the Fox School of Business at Temple University and pursued an MBA in Finance at Villanova University.
His professional journey includes serving as the Chief Financial Officer at MacPherson's, being a former Member of the Board of Directors and interim CFO at MacPherson's, holding leadership positions such as Vice President Global Customer Experience at Eventbrite, Chief Digital Officer at Perricone MD, Vice President at Athleta in digital, CRM, and business strategy capacities, Vice President of Strategic Business Integration at Athleta, Vice President of Finance at Banana Republic in Gap Inc., Senior Director at Gap Inc. Direct and Corporate FP&A, Senior Director of Strategic Alliances at Choice Hotels, and Manager of Business Planning at PepsiCo - Taco Bell Division.