Michael Nardella

Michael Nardella is the Co-Founder and CEO of Relevize, a Boston-based company that specializes in automating demand generation processes for brands through partnerships with local businesses. He has been in this role since November 2018 and has a background in digital marketing and entrepreneurship.

Background and Career

• Education: Nardella built his initial experience by founding a college-focused advertising agency while studying at Boston College, which laid the groundwork for his later ventures.12
• Previous Ventures: Before Relevize, he founded Streak Media, a digital marketing agency that connected Fortune 500 brands with the college demographic. This company was operational from May 2011 until its acquisition in April 2017.56
• Acting Career: Interestingly, Nardella also has a background in acting, having worked on various films and television shows for nearly two decades, which he credits with helping him develop resilience and skills beneficial to entrepreneurship.5

Relevize

Under Nardella's leadership, Relevize has gained recognition for its innovative platform that enhances brand engagement through local partnerships. The company recently expanded its capabilities by acquiring PartnerPortal.io, a self-serve partner relationship management tool, which aims to streamline collaboration between brands and their partners.34 Relevize has also secured significant funding from Insight Partners to bolster its growth in the competitive partner-tech landscape.3

Personal Attributes

Nardella is known for his entrepreneurial spirit and commitment to leveraging technology to create value for both vendors and their channel partners. His experience in both marketing and entertainment reflects a diverse skill set that informs his approach to leading Relevize.15