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Michael Morton
Director, The Armchair Trader
Professional Background
Michael Morton is a distinguished Industrial Designer with a wealth of experience as a leader in experience design. An award-winning professional, he has established himself as a thought leader and strategist in user-centric design, demonstrating an exceptional passion for creating elegant and simple solutions that resonate with users. Notably, Michael laid the groundwork for the first fully expatriate-staffed Industrial Design firm in Hong Kong, marking a significant milestone in the field of industrial design in Asia.
After his remarkable achievement in Hong Kong, Michael made significant contributions to Dell, where he was responsible for overseeing all aspects of experience design for business desktops and workstations. His expertise encompassed a range of critical areas, including product industrial design, user experience strategy, architectural design, and brand implementation. Michael's hands-on leadership in ID/UX development has helped shape user experiences that are not only functional but also aesthetically pleasing. His holistic approach to the development process ensures that all dimensions of the user experience are thoughtfully considered and meticulously executed.
Michael's career is underscored by a multicultural perspective, enabling him to approach challenges with a unique lens that fosters innovative problem-solving. His experience living and working internationally has facilitated the development of strong relationships with multi-tier suppliers across Asia, reflecting his ability to navigate complex global markets effectively. As a result, he has consistently achieved remarkable results across various development areas, including hardware manufacturing implementation, ensuring that quality and performance are never compromised.
In addition to his roles in established companies, Michael is actively involved in the start-up scene, offering his expertise as a consultant and selectively accepting fractional Chief Design Officer (CDO) and Chief Technology Officer (CTO) roles for projects that pique his interest and align with his vision. His relentless pursuit of innovation and excellence positions him as an invaluable asset to any organization seeking to enhance their product design and user experience.
Education and Achievements
Michael Morton’s educational background has significantly contributed to his success in the industrial design and engineering fields. He earned a Bachelor of Science in Industrial Design from the esteemed University of Cincinnati, where he honed his skills in crafting user-focused designs and understanding the intricacies of product development. This foundational education was further complemented by his studies in Electrical Engineering at the prestigious Georgia Institute of Technology, providing Michael with a robust technical background that informs his design philosophy.
Additionally, Michael's formative educational years were spent at the Singapore American School, where he received a college preparatory education. This diverse academic experience laid the groundwork for his global perspective and the adaptability that is evident in his work today.
Achievements
Michael Morton’s career is defined by numerous accolades and noteworthy achievements. His status as an award-winning Industrial Designer speaks volumes about his dedication to his craft and his relentless pursuit of excellence. The establishment of the first fully expatriate-staffed Industrial Design firm in Hong Kong is a landmark achievement that showcases his entrepreneurial spirit and ability to drive innovation in a competitive landscape.
Further, his impactful role at Dell highlights his ability to shape user experiences across large-scale product lines. By successfully integrating product ID and user experience strategy, he has played a crucial role in enhancing the brand's reputation for quality and innovation. His technical competencies have empowered him to manage all facets of product development, including hardware manufacturing implementation, ensuring that products are not only well-designed but also operationally sound and manufacturable to high standards.
Moreover, Michael's advisory roles within start-ups demonstrate his commitment to nurturing new talent and ideas in the industrial design domain. By offering strategic insights and guidance as a fractional CDO/CTO, he helps innovative companies realize their visions through user-centric design.
In conclusion, Michael Morton’s comprehensive experience, educational background, and numerous accomplishments position him as a prominent figure in the spheres of industrial design and experience strategy. His impressive ability to blend technical knowledge with design thinking and multicultural insights allows him to deliver exceptional solutions that resonate with users and drive business success.