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Michael Metzger
Visiting Assistant Professor at University of Michigan
Michael Metzger is an Assistant Professor at INCAE Business School, specializing in Management Decision Sciences and Marketing Management. He has a robust academic background, having previously served as a lecturer at the University of Michigan's Ross School of Business, where he taught various graduate-level courses in marketing, including Marketing Management and International Marketing. His teaching experience spans across Latin America and includes consulting for firms on socially responsible business practices.126
Metzger holds a Ph.D. and M.A. from the University of Michigan, along with an MBA from the University of Toledo. His research interests include corporate social marketing and strategic management in emerging markets, particularly in Latin America. He has published several articles in academic journals and has been involved in various international exchange programs with institutions like UCLA and Cranfield School of Management.156
In addition to his academic roles, Metzger has designed and taught courses in both Spanish and English, reflecting his commitment to bilingual education in business.34
