Michael McGeever

Michael McGeever is a seasoned executive in the beauty industry, currently serving as the Chief Merchandising, Marketing & Product Officer at Beautycounter. He held this position from May 2016 to June 2020, where he was instrumental in transforming the company's product and marketing strategies during a period of rapid growth, culminating in Beautycounter's acquisition by Carlyle Group for $1 billion.12

Professional Background

• Experience: McGeever has a robust background in brand creation and development, having launched over 15 new brands since 2005. His notable contributions include leading the development of brands such as Marc Jacobs Beauty, KVD Beauty, and Elizabeth and James Fragrance.1
• Previous Roles: Before Beautycounter, he was the Founding General Manager at Kendo Brands, an LVMH company, where he oversaw the creation of multiple prestige beauty brands. He also served as Senior Vice President of Merchandising at Sephora, where he significantly enhanced the private label product lines.1

Skills and Achievements

McGeever is recognized for his ability to articulate and evolve brand identities through innovative product offerings and effective communication strategies. He has a strong track record in building successful multi-channel retail businesses, including wholesale, retail, direct sales, and e-commerce.12

Education

He studied Business Administration and Management at Montana Tech-College of Technology and earned a Bachelor’s degree in Marketing from Gonzaga University.1

Overall, Michael McGeever is regarded as a creative powerhouse and strategic leader within the beauty sector, with a deep understanding of brand development and market positioning.