Michael Maxwell

Michael Maxwell is a Strategy partner at Valtech, a role he has held since January 2023.1 He is based in London, England, United Kingdom and was named in the BIMA 100 in 2023 as "one of the most influential people in digital & tech".1

In his role at Valtech, Maxwell helps clients elevate their digital experience by defining North Star strategies, creating roadmaps, and unlocking value.1 He is experienced in leading and winning pitches for brands such as Microsoft, Amcor, Virgin Red, Lexus, and Toyota.1

Prior to joining Valtech, Maxwell worked at Wunderman Thompson (WPP) for nearly 8 years, where he led planning and strategy for Lexus and Microsoft in Europe and the UK.1 His focus areas include:

• Developing strategic and creative platforms
• Defining the role of websites, apps, and eCommerce
• Developing CRM/CX acquisition and retention plans

Maxwell is also the founder of a direct-to-consumer brand called the Football Shirt Collective, an eCommerce site built on Shopify that focuses on vintage football shirts.1

His career history includes roles at Accenture as a Digital marketing and strategy manager (2011-2015) and various positions at KPMG (2008-2011).1