Michael Martinez

Michael Martinez is the CEO and Co-Founder of FunCraft, a gaming company based in San Francisco, California.1 He has extensive experience in the gaming industry, with a career spanning over a decade.

Career Highlights

FunCraft: Martinez founded FunCraft in August 2019, where he focuses on creating casual games that become daily rituals for players.1 The company aims to be a home for gamemakers passionate about the craft of making and shipping games.1

Previous Roles: Before FunCraft, Martinez held several notable positions:

• Studio GM at Electronic Arts (EA) from May 2016 to July 20191
• Founder/CEO of Juicebox Games from October 2012 to May 20161
• Senior Product Manager and Product Manager at Zynga from April 2009 to September 20121

Achievements

At Juicebox Games, Martinez:

• Shipped successful games like HonorBound and StormBorn, reaching a community of 5 million players1
• Generated $10 million in player spending1
• Achieved high rankings, including #31 grossing iPhone game in the US for HonorBound1
• Built a team of 36 employees1
• Raised $2.5 million in funding from notable investors1

Education

Martinez holds a BA in Economics modified with Engineering and Classical Studies from Dartmouth College.1

Approach to Game Development

Martinez emphasizes the importance of data-driven decision-making in game development and user acquisition.2 He believes in creating games that players can enjoy for years and focuses on building a strong team of passionate gamemakers.13

Industry Perspective

Martinez has shared insights on various aspects of the gaming industry:

• He sees opportunities in the instability around marketing in the current gaming landscape2
• He advises app developers to trust their data for driving profitable user acquisition2
• Martinez has expressed caution about embracing blockchain and web3 technologies, comparing them to other hype cycles in the industry5

Michael Martinez's LinkedIn username is martinezmichaelj, where he regularly shares updates and insights about FunCraft and the gaming industry.4