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    Michael Maas

    Vice President & General Manager, Northern Europe

    Michael Maas is currently serving as the Vice President EMEA North at ServiceNow, overseeing operations in the Benelux, Germany, Nordics, and UK & Ireland regions.

    With over twenty years of experience in sales and technical management within the IT industry, he has a solid background working with companies like Blackberry, Good Technology, and EMC.

    At ServiceNow, Michael drives both Direct sales and Channel sales to expand the company's routes to market, focusing on creating digital workflows and experiences that enhance productivity and deliver exceptional customer and employee experiences.

    He is a strong advocate for digital transformation and shares his expertise on various topics such as cloud & technology, digital workflows, future of work, customer and employee experience, security, and service management through blogs, publications, and articles on platforms like LinkedIn.

    Michael Maas embodies the ethos of ServiceNow, aimed at making the world of work better for people by enabling businesses to become digital native companies and embark on successful Digital Transformation journeys.