Michael Lynch

Michael Lynch is the Global Head of Consulting at Nielsen, a position he has held since the company's acquisition of Repucom, where he previously served as Global Head of Consulting. In his current role, Lynch leads the consulting practice across the Americas and oversees the global Brand and Sponsorship Consulting business at Nielsen Sports, which provides data-driven solutions and strategic advice to clients in various sectors, including sports and entertainment.14

Lynch has a robust background in consulting and marketing, having previously worked as the Global Head of Sponsorship Marketing for Visa, a prominent Olympic sponsor. His expertise is particularly sought after by brands aiming to maximize their engagement with sports sponsorships.5 He brings over 25 years of experience in consulting and technical design to his role, enhancing Nielsen's capabilities in delivering insights and strategies to its clients.24

In addition to his consulting work, Lynch is recognized for his contributions to the sports marketing field, making him a notable figure within Nielsen and the broader industry.35