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Michael Lau
Creative Director @ Trojan Marketing Group - Brand Strategist @ JIVE - Business + Consumer Behavior @ USC - Brand Marketing + Start-ups
Michael Lau is a versatile professional who transitioned from acting to becoming an empathic brand marketer. With a background in consumer behavior and business administration, Michael is driven by a passion for resolving business obstacles through compelling, data-driven narratives. His keen interest in exploring culture, people, and human behavior fuels his career.
Michael Lau's educational journey includes studying Consumer Behavior as a minor at the University of Southern California, Business Administration and Management at Corvinus University of Budapest, and earning a Bachelor of Science in Business Administration from USC with an impressive GPA of 3.73. Additionally, he studied at St. George's High School in Vancouver, British Columbia.
Throughout his career, Michael has held various roles in esteemed organizations. He has served as the Creative Director and former Creative Strategist at Trojan Marketing Group, showcasing his creative acumen and strategic vision. Prior to this, he excelled as the Campus Marketing Director at Highkey, honing his marketing skills. Michael has also gained valuable experience through roles such as Brand Marketing Intern at Variety, College Ambassador at 88RISING, Media AdOps Intern at Studio71, LP, Talent Management Intern at Untitled Entertainment, Marketing/Production Intern at SEPIA FILMS LIMITED, and Associate Producer at Trojan Vision Television.