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Michael Lachar
Co-Founder of SoLoyal - The world's only platform to discover, join and track loyalty programs.
Michael Lachar is a seasoned professional with a diverse background in advertising, management, and psychology. He holds a Bachelor's degree from Boston University in these domains.
Michael has held key roles in various organizations showcasing his strong leadership and product development skills. He is the Co-Founder and Chief Product Officer at Rubiix, demonstrating his entrepreneurial spirit and strategic vision.
Prior to Rubiix, he gained valuable experience as a Product Leader at Healtheffect and as a Principal Advisor at Hershman Holdings. Michael's expertise extends to product development and management, evident from his role as the Founder and Head of Product at Twenty One West.
His career highlights also include positions such as Coordinator of Team Partnerships at Steiner Sports Marketing, where he honed his partnership and collaboration skills. Additionally, Michael has experience in the advertising industry, having worked as a Copywriter at Conover Tutle Pace Advertising Pr Digital Agency and as the President of Boston University's Adlab.
Moreover, Michael's creative acumen is evident from his role as a Co-founder and Copywriter at Micronation Ad Agency, showcasing his talent in crafting compelling narratives for brands.
