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Michael Keplinger
Creating Consumer Packaging that Wins Customers not Just Awards.
Michael Keplinger is a seasoned professional and the Director of Strategy and Managing Partner at SmashBrand, a company that excels in creating consumer-centric brands through a data-driven approach.
With a background in engineering and entrepreneurship, Michael combines his two decades of expertise to lead strategy and research for clients like Kraft Heinz, Duracell, 7-Eleven, and PayPal, helping them optimize their product designs and branding strategies.
Having studied Business Administration and Computer Engineering at prestigious universities like the University of California, San Diego and the University of California, Irvine, Michael brings a unique perspective to his role at SmashBrand.
Michael's previous experiences include roles such as CEO & Founder of FitPass Network, COO & Founder of Health Related Consumer Products, and Senior Systems Engineer at Raytheon, showcasing his diverse skill set and adaptability across industries.
His passion for consumer psychology and marketing led him to build market-winning brand strategies, leveraging consumer insights and iterative testing to reduce risks and drive bold innovations in packaging design and branding.
