Michael Jones

Michael Jones is the Chief Executive Officer of Spoonflower, a Durham-based company that operates a global e-commerce marketplace focused on textiles. He assumed the CEO role in January 2020, bringing extensive experience in e-commerce and technology to the position. Before joining Spoonflower, Jones held significant roles at eBay, ChannelAdvisor, and Amplience, where he focused on merchant development, revenue growth, and business operations.14

Under his leadership, Spoonflower has transformed the textile industry by offering a platform where consumers can design custom patterns on various products, including fabric and wallpaper. The company has seen significant growth, especially during the COVID-19 pandemic, which accelerated e-commerce trends.13 Jones has emphasized the importance of scaling operations and expanding internationally to capitalize on Spoonflower's unique market position.1

In addition to his role at Spoonflower, Jones has been involved with various venture capital initiatives and has received several awards for his contributions to the tech industry, including the Tech CEO of the Year from the NC Tech Association in 2021.24