Rochester Institute of Technology

University of Rochester - Simon Business School

Finger Lakes Community College

University of Maryland School of Medicine

Content Creator + Web Producer

Conceptualize, develop, produce, and distribute compelling on-brand and original content to engage defined audiences. 

Leverage all story channels (in-person, print, website, mobile, email, social, etc.) to create valuable and sharable experiences.

Execute attention and retention strategies to acquire new customers and increase loyalty from existing base.

Monitor, analyze, and report on content marketing performance to refine and improve future creative assets.

Work cross functionally with a variety of departments, such as web developers, IT, marketing managers, social media managers, and more.

Act as a virtual in-house advertising agency for printed marketing and sales collateral, logos, direct mail pieces, trade-show booths, and other graphic design projects.

Website design and technical development, including site architecture, responsive mobile design, ecommerce implementation, and search engine optimization.

pixelpunk.com

Serve as the primary product designer and marketing lead for web-based software applications.

Oversee all aspects of software design, product development, and marketing from inception through commercial release.

Write clear and detailed product requirements based on market-driven feedback from customers, and competitive analysis.

Develop the user interface (UI) design and workflow for all web-based software products, create preliminary design concepts, and work closely with engineering to implement and iterate.

Design marketing collateral materials, including sell sheets, brochures, newsletters, e-newsletters, advertising, banner ads, presentations, proposals, product and training demos (Flash), micro-sites, etc.

Responsible for all graphic design, site architecture, UI, and XHTML/CSS/DOM coding of Adventive's corporate website. Define and implement web design parameters, style guides and visual standards.

Adventive, Inc. (A Subsidiary of BlueTie, Inc.)

Product Marketing Manager

Perform technical analysis and evaluation of industry trends and new/evolving technology for the purpose of presenting recommendations on internal/external marketing initiatives.

Develop conceptual material including product mockups, prototypes, and proof-of-concept content for the purpose of enhancing application functionality and optimizing user experience.

Define and implement web and application design parameters, style guides and visual standards.

Manage Pay-Per-Click campaigns including set-up & maintenance, landing page creation & optimization, ROI/conversion rate improvement, copy writing, a/b and multi-variant testing.

Responsible for managing social network strategies utilizing Facebook, Digg, TechCrunch, YouTube, Blogging / RSS, PodCasting, etc.

Determine the look and feel and coding of all BlueTie websites using XHTML, DHTML, CSS, Flash/Flex, JavaScript, AJAX, and W3C web standards.

BlueTie, Inc.

Lead Designer / Online Marketer

Responsible for Internet marketing & online media planning: Identifying demographics and target audiences, monitoring, tracking & evaluation of online marketing strategies.

Develop and execute search engine marketing strategies: Competitive analysis / data collection, organic search engine optimization (on-page and off-page), banner ad creation & campaign management, link-building / link profile analysis, rank monitoring / rank trends analysis and website analytics / understanding user behavior.

Manage Pay-Per-Click (PPC): Pay-per-click campaign set-up & maintenance, landing page creation & optimization, ROI/conversion rate improvement, copy writing / a/b/split testing, bidding strategies, click fraud analysis.

Implement E-mail Marketing Campaigns: Template creation, opt-in/opt-out management, measuring & improving open rates.

Maintain Blogs: Custom WordPress installations, custom template designs, blog optimization for search engines, copy writing and editing, video & audio PodCasts.

Innovative Solutions

Director of Internet Marketing

Manage the functional, technical and creative aspects of BlueTie's marketing and e-commerce website (1 million unique page views per month).

Responsible for all graphic design, site architecture, UI, and XHTML/CSS/DOM coding.

Design and production of customer-facing marketing materials, including all print collateral, PowerPoint presentations, proposal templates, brochures, sell-sheets, user manuals, flash demos, and trade show booth graphics.

Plan and execute web-based B2B marketing campaigns via web, email, opt-in newsletters, banner advertising, PPC, Paid Inclusion etc., and measure metrics & analytics to influence positive ROI.

Implement and manage organic search engine marketing strategies to consistently achieve top-10 rankings on all major search engines.

In charge of user-interface/product re-design for BlueTie's next-generation of web-based SAAS business applications with primary responsibility to democratize technology by building elegant, intuitive, and insanely cool web-based applications that people can easily use.

Provide all written, visual, and architectural communication, including overall design parameters, visual standards, style guides, storyboards, and user-interaction diagrams.

Senior Web Developer & Designer

Research and evaluate innovative and appropriate web technologies such as content management, web authoring tools and document management. Provide key recommendations and strategy for the web as it relates to the college's marketing goals and initiatives. Understand and determine key Internet marketing initiatives to extend the college brand.

Provide all graphic design, GUI, HTML/CSS/ASP and database programming using W3C standards.

Coordinate with campus stakeholders to facilitate the development of departmental/administrative web materials and promote the timely, accurate publication of content.

Coordinate programming of web applications with Office of Information Technology and other web authors to match desired outcome with technological feasibility. Supervise the production cycle from conception to delivery.

Generate statistical reports including detailed web log analysis and reporting. Analyze data and implement necessary programming/design changes for better market positioning (WebTrends).

Provide college personnel ongoing training and assistance in the construction of web pages and proper uploading of pages, file transfer and use of web applications, and imaging tools. Provide onsite consultation with campus entities to review and understand content and sub-site requirements.

St. John Fisher College

WebMaster

Responsible for the creative direction and production of promotional, informational, educational and recruitment materials for the internationally ranked Business School at the University of Rochester, located in Rochester, New York.

Design and produce approximately 300 University projects per year, including advertising and marketing campaigns, digital publications, and all print collateral. Execution of projects from concept to completion, including graphic design, art and photo direction, production, and final approval of press sheets.

Explore and identify new opportunities for communication over the web. Apply relevant digital innovations to produce electronic material that allows the school to compete in an international marketplace.

Manage multiple design projects in a wide range of publication formats while continuing to stay within budget and meet deadlines. Extensive knowledge of the publication process. Interact with all levels of persons from the University including academic deans, faculty, staff, alumni, and students regarding design concepts and ideas. Work effectively with an ethnically & culturally diverse campus population.

Simon Business School, University of Rochester

Art Director / Assistant Director of Public Affairs

Creative Advertising Department

Responsible for web site development, page design and html programming for the Rochester Democrat and Chronicle Digital Edition at www.DemocratandChronicle.com

Find creative uses of technology to support client marketing goals. Repurpose traditional marketing and graphic design concepts to produce unique and effective Internet solutions.

Produce and analyze individual site reports to follow or manipulate site traffic and observe trends.

Creative design, layout and production of print advertising materials in an agency-like environment.

Work with advertising representatives and their clients to create high impact, highly marketable advertising solutions in multiple mediums.

Execution of projects from concept to completion, including photo direction, production, final films and press checks.

Project planning and production of full color special sections and supplements.

Gannett / Democrat and Chronicle

Interactive Media Designer / Creative Artist

Concept, design and art direction for alternative weekly newspaper, the second-largest newspaper in the greater Rochester region.

Responsible for cover design, editorial and features layouts, selecting photographs and approving final output.

Managed art/production departments.

Michael Johnson