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    Michael Jaconi

    Co-Founder and CEO of Button

    Michael Jaconi is the Co-Founder and CEO of Button, a mobile commerce technology company he founded in 2014.13 Button is an AI-powered commerce optimization platform that helps global retailers, publishers, and creators increase revenue and improve customer shopping experiences.3

    Jaconi's career highlights include:

    1. Co-founding Button in September 2013 and serving as its CEO since then.4
    2. Previously serving as CEO of Rakuten Loyalty and Executive Officer of Rakuten from 2011 to 2013.14
    3. Co-founding two public affairs companies in Washington, D.C. before his tenure at Rakuten.1
    4. Serving in various capacities within political campaigns, including as a Campaign Aide for John McCain's 2008 presidential run.4

    Under Jaconi's leadership, Button has:

    • Driven over $5 billion in spending.2
    • Raised over $65 million in venture capital.2
    • Expanded to offices in New York City, San Francisco, and London.2
    • Been consistently recognized as one of the best places to work by Fortune, Inc., Entrepreneur, and Crain's.2

    Jaconi's vision for Button is to create a "win-win-win" solution in mobile commerce, benefiting retailers, publishers, and consumers alike.3 He believes that the internet is evolving from an ad-dominated medium to one fueled by commerce, and Button aims to be at the forefront of this shift.3

    Highlights

    Jan 6 · bloomberg.com
    Button CEO Michael Jaconi's Retail Outlook - Bloomberg.com
    Apr 17 · leadiq.com
    Button Company Overview, Contact Details & Competitors | LeadIQ
    Jan 1 · entrepreneur.com
    Michael Jaconi - Author Biography | Entrepreneur
    Jan 1 · whogotmehere.com
    Episode 3: Michael Jaconi, Founder and CEO of Button
    Aug 31 · martechcube.com
    Martech Interview with the Co-Founder and CEO, Button
    Aug 30 · Martechcube
    Martech Interview with the Co-Founder and CEO, Button – Michael Jaconi - Martechcube
    Jul 27 · AiThority
    Partnerize Expands Integrated Technology Ecosystem with Button - AiThority

    Related Questions

    What inspired Michael Jaconi to start Button?
    How did Michael Jaconi's experience at Rakuten Loyalty influence his approach at Button?
    What are some of the key partnerships Button has formed under Michael Jaconi's leadership?
    How does Button's technology differ from traditional advertising models?
    What challenges did Button face during the COVID-19 pandemic, and how did Michael Jaconi address them?
    Michael Jaconi
    Michael Jaconi, photo 1
    Michael Jaconi, photo 2
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    Location

    New York, New York, United States
    Location