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Michael Hughes
Paid Media Expert | Performance & Data Driven Strategy | Film Enthusiast
Michael Hughes, Enterprise PPC Manager at Modern Impact
Michael Hughes is the Enterprise PPC Manager at Modern Impact, a digital marketing agency based in Los Angeles, California.34 His LinkedIn profile can be found at https://www.linkedin.com/in/michael-hughes-73970382.2
As the Enterprise PPC Manager, Michael is responsible for overseeing and executing paid search campaigns for Modern Impact's clients. He leverages his expertise in PPC advertising to drive results and help brands achieve their marketing objectives.
In addition to his role at Modern Impact, Michael has shared his insights on the importance of execution in the advertising industry. In an interview with CPM International, he emphasized that "80% of our business is execution" and highlighted Modern Impact's focus on developing digital tools like *shopt to help brands engage with retailers more effectively.1
