Suggestions
Michael Horton
Co-Founder & CEO @ Slate | Helping Brands Easily Create Social Content
Michael Horton is the Co-Founder and CEO of Slate, a content creation platform designed to help brands create and manage social media content in real-time. He has been with Slate since its founding in 2018, and the platform has gained recognition for its innovative approach to digital content creation, particularly in the sports industry, where it serves teams across major leagues like the NFL, NBA, and MLB.24
Professional Background
- Education: Horton studied Communication Studies at Clemson University from 2007 to 2011. He later pursued UX/UI Design at Bloc from 2014 to 2015.12
- Previous Roles:
- VP of Product at PhoneWagon (July 2017 - September 2018), where he focused on call tracking software.
- UX/UI Design Mentor at Bloc (October 2018 - October 2019).
- Associate Producer and Video/Marketing Intern at the San Francisco 49ers (July 2012 - May 2014), which provided him with insights into content creation strategies within sports.124
Slate's Mission
Slate aims to empower brands by allowing them to customize their social media content through a mobile app that integrates branded elements such as fonts, colors, and graphics. This capability enables users to post directly to platforms like Instagram Stories, streamlining the content creation process.34 Under Horton's leadership, Slate has quickly established itself as a leader in the digital content space, even being recognized by Fast Company as one of the Most Innovative Companies.4
Entrepreneurial Journey
Horton’s journey into entrepreneurship was influenced by his experiences in video production and design. His transition from producing videos to focusing on UX/UI design laid the groundwork for Slate's development. The idea for Slate emerged from his collaboration with co-founder Eric Stark, who had firsthand experience with the challenges brands face in social media management.4
In summary, Michael Horton is a pivotal figure in the intersection of technology and sports media, leveraging his background in design and production to drive innovation at Slate.
