Michael Harmon

Deep Tech Commercialization Expert I 4x Marketing Lead for Venture-backed Tech Firms | Certified Executive Coach

Michael Harmon is the founder of Hardtech CMO, a consultancy that specializes in helping early-stage deep tech companies with marketing and commercialization strategies. His expertise lies in bridging the gap between groundbreaking innovations and market success, particularly in the hardtech sector, which includes complex technologies like battery systems and alternative fuels. Harmon emphasizes the importance of storytelling in marketing these technologies, helping startups articulate their value propositions effectively to investors, partners, and customers.1 3

Professional Background

Founder of Hardtech CMO: Established in 2024, this consultancy provides advisory services, executive coaching, and strategic marketing support tailored for deep tech startups.5
Previous Roles:
- Chief Marketing Officer at Spokenote: Led marketing initiatives from June 2022 to August 2023.2
- Vice President of Marketing at NuCurrent Inc: Managed marketing strategies at this wireless power technology company from November 2017 to May 2022.2
- Vice President of Marketing and Communications at Strand Diagnostics: Played a critical role in launching this molecular diagnostics firm, driving significant revenue growth during his tenure.2

Education

Harmon holds dual bachelor's degrees in Journalism and Spanish from Butler University, graduating summa cum laude. He also studied at the University of Notre Dame.2

Skills and Approach

Harmon is known for his ability to simplify complex technological concepts into compelling narratives, making them accessible to broader audiences. His approach is rooted in thorough research and understanding customer needs, which he believes are essential for effective marketing strategies in the tech industry.1 3 4