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Michael Harkins
Head Of Production at Cancer Treatment Centers of America (CTCA)
Professional Background
Michael Harkins stands out as a visionary Head of Production, specializing in the captivating realm of TV commercials and film directing. His robust experience is anchored at Cancer Treatment Centers of America (CTCA) where he utilizes his keen storytelling ability, innovative visual aesthetics, and empathetic approach to create impactful and authentic video content. With an undeniable passion for connecting emotionally with audiences, Michael believes that the moving image serves as the most powerful communication tool available today. He thrives in his role by weaving compelling narratives that resonate deeply with viewers, especially those experiencing the challenges of a cancer diagnosis.
At CTCA, Michael's work goes beyond mere advertising; it is about empowering individuals to take informed actions concerning their health. His expertise in directing national TV commercial campaigns, along with engaging digital video productions, has successfully educated potential patients and their families, offering not just information but also hope and understanding during a difficult time. The impact of his work can be measured, as visitors who engage with his video content are reportedly 300% more likely to seek care from CTCA.
His creative endeavors at CTCA have not gone unnoticed, amassing numerous accolades including Telly Awards and Healthcare Advertising Awards, underscoring his contribution to the field of health communications. Beyond the awards, Michael's efforts have consistently placed CTCA at the forefront of positive brand awareness within the healthcare sector, maintaining a number one ranking in positive sentiment ('Buzz') among major healthcare brands, including heavyweights like the Mayo Clinic and Johns Hopkins. Such accolades reflect the trust and recognition CTCA enjoys thanks to dedicated professionals like Michael.
Education and Achievements
Michael's educational journey is rich and diverse, reflecting his commitment to mastering various aspects of film and communication. He earned a Bachelor of Arts degree in Cinema-Television Production from the prestigious University of Southern California, where he graduated Magna Cum Laude. During his time at USC, he honed his skills in production and advertisement, laying a solid foundation for his career in visual storytelling.
Prior to that, he furthered his education in Radio/Television/Film and Communication Studies at Northwestern University, enhancing his understanding of effective communication strategies through a media lens. His academic achievements began even earlier when he graduated as Class Valedictorian from Oak Park & River Forest High School, where he also held the honor of serving as the Commencement Speaker, showcasing his early affinity for leadership and public speaking.
Michael's commitment to self-improvement is evidenced by his participation in the Summer Leadership Training program at Culver Academies, where he earned the rank of E4, the highest rank attainable for a first-year cadet. This experience not only equipped him with essential leadership skills but also instilled in him the values of discipline and teamwork that have benefited his career.
Career Highlights
Throughout his career, Michael Harkins has built a robust portfolio with a series of significant roles that showcase his leadership and creative abilities. Starting as a Production Assistant at Letter Blue Productions and working his way up to Director and Executive Producer at H SQUARED Productions, he has gathered invaluable experience in various facets of production. His tenure at CTCA is noteworthy, where he has held multiple roles, beginning as a Videographer & Editor before ascending to Senior Producer & Manager, and ultimately to Head of Production.
Before joining CTCA, he developed expertise at several organizations, including serving as a Mobile Technician & Family Room Specialist at Apple Inc., where he refined his technical skills which are essential in today's rapid tech advancements in video production. His experience as a 2nd Assistant Camera Operator at Baroque and as a Video Editor & Media Specialist at Northwestern University complemented his foundations in the film industry. In each of these roles, he not only contributed creatively but also took on leadership responsibilities that paved the way for his current position as Head of Production.
Michael is driven by a mission to leverage video production as a dynamic tool for promoting awareness and education, particularly in the field of healthcare, where stories can change perceptions and improve lives. His unique perspective and dedication to fostering connections through visual storytelling place him among the top-tier professionals in his field.
Achievements
- Director of award-winning national TV and digital video campaigns for Cancer Treatment Centers of America.
- Created video content that significantly improved viewer engagement, with data showing a 300% increase in inquiries for CTCA.
- Received multiple Telly Awards and Healthcare Advertising Awards for exceptional work in health communication.
- Contributed to CTCA’s recognition as the leading brand in positive sentiment in healthcare for multiple consecutive years.
- Graduated Magna Cum Laude from the University of Southern California.
- Held various leadership roles, including Executive Producer at H SQUARED Productions and Senior Producer & Manager at CTCA.
- Maintained a strong commitment to empowering cancer patients through narrative-driven content.
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